Many years, so many. And not to feel them. Behind our brand there is a history, actually a lot of histories that begin way back and arrive to the present day. At the centre of each story, a coffee bean and a lot of dedication. Not only that: there is also a millstone and an exclusive method: wood roasting. It is in this way that El Tostador has become over the years the symbol of a very precious opportunity: the preservation of what we call tradition, by means of making it always up-to-date. It’s all a game of memory and future, were the smell of roasting combines with the heat of the fire, and the hands work slowly every day in the same way, to create a product always unique.
El Tostador. This is our name and it’s like a joke, we would say. This name comes from a conversation between a supplier and Mr Pezzullo, founder of the firm, during one of his many early trips, when we had to find the best partner for the best coffee. Imagine them talking, each one in his own way and both good at making themselves understood, until they finish with an exclamation: my business is going to be called El Tostador! The name has never changed, and neither has the processing method. Everything else has evolved, currently bringing the business to diversify its range - never so wide and complete - and the market approach, with investments also in private labels other than its own brand.
El Tostador. This is our name and it’s like a joke, we would say. This name comes from a conversation between a supplier and Mr Pezzullo, founder of the firm, during one of his many early trips, when we had to find the best partner for the best coffee. Imagine them talking, each one in his own way and both good at making themselves understood, until they finish with an exclamation: my business is going to be called El Tostador! The name has never changed, and neither has the processing method. Everything else has evolved, currently bringing the business to diversify its range - never so wide and complete - and the market approach, with investments also in private labels other than its own brand.
Many years, so many. And not to feel them. Behind our brand there is a history, actually a lot of histories that begin way back and arrive to the present day. At the centre of each story, a coffee bean and a lot of dedication. Not only that: there is also a millstone and an exclusive method: wood roasting. It is in this way that El Tostador has become over the years the symbol of a very precious opportunity: the preservation of what we call tradition, by means of making it always up-to-date. It’s all a game of memory and future, were the smell of roasting combines with the heat of the fire, and the hands work slowly every day in the same way, to create a product always unique.
El Tostador. This is our name and it’s like a joke, we would say. This name comes from a conversation between a supplier and Mr Pezzullo, founder of the firm, during one of his many early trips, when we had to find the best partner for the best coffee. Imagine them talking, each one in his own way and both good at making themselves understood, until they finish with an exclamation: my business is going to be called El Tostador! The name has never changed, and neither has the processing method. Everything else has evolved, currently bringing the business to diversify its range - never so wide and complete - and the market approach, with investments also in private labels other than its own brand.
El Tostador. This is our name and it’s like a joke, we would say. This name comes from a conversation between a supplier and Mr Pezzullo, founder of the firm, during one of his many early trips, when we had to find the best partner for the best coffee. Imagine them talking, each one in his own way and both good at making themselves understood, until they finish with an exclamation: my business is going to be called El Tostador! The name has never changed, and neither has the processing method. Everything else has evolved, currently bringing the business to diversify its range - never so wide and complete - and the market approach, with investments also in private labels other than its own brand.
